KeyFactorsToConsiderWhenAssessingMarketAttractivenessKeyFactorsToConsiderWhenAssessingMarketAttractiveness
Key Factors To Consider When Assessing Market Attractiveness
 Asamarketresearcher,youknowthatgettinganaccuratepictureofthetargetmarket’ssizeandattractivenessiskey...Asamarketresearcher,youknowthatgettinganaccuratepictureofthetargetmarket’ssizeandattractivenessiskey...
As a market researcher, you know that getting an accurate picture of the target market’s size and attractiveness is key ...
...to any successful business strategy. But how exactly do you go about assessing a prospective market’s potential?
What factors should you consider when trying to gauge its underlying worth?
It helps to identify market opportunities and evaluate market opportunity components such as market size, market segmentation, competitive landscape, and regulatory environment.
Assessing Market Attractiveness: What is It?
With market attractiveness analysis, companies can determine whether entering a particular market will be financially beneficial or not.
7 Key Factors To Consider When Assessing Market Attractiveness
As slightly described in the introduction paragraph, there are certain factors to consider when assessing the attractiveness of a potential market.
1. Competitor Analysis:
It should seek to identify current and potential competitors, their market strategies, market share, and resources.
Knowing who your competition is and their market presence can help you better understand the market and make more informed decisions about where to position your brand.
It can also provide valuable insight into emerging trends, enabling you to set more realistic targets for future market penetration.
Markets that boast very advanced technologies, such as robotics, artificial intelligence, and smart automation systems, ...
3. Technological Advances:
...offer organizations greater opportunities for rapid business process improvements and market variation.
Furthermore, having access to these advanced technologies is often critical when competing with other market players. With better technology comes greater market share potential and improved profitability.
4. Regulatory Environment:
The regulatory environment has a significant impact on market attractiveness. It’s important to understand the restrictions and ...
...regulations relating to the industry and any potential opportunities for growth that may be opened up by changes in policy.
5. Market Size and Growth Potential:
When market attractiveness research is conducted, market size and growth potential are two of the most important factors to consider.
A market with high barriers to entry may be less attractive than one with lower costs and a higher potential for growth.
7. Cost of Entry: